OFFICIAL FOOTWEAR OF THE PBA
Footwear for the Way You Bowl
Commitment To Superior Performance. Since entering the Bowling Business just a few short years ago, Etonic has quickly risen to the Industry’s #2 Footwear Brand. This has been achieved through our ongoing commitment to technical innovation, craftsmanship, and creative designs, which result in footwear that delivers superior fit, feel, and function to help bowlers of all levels to elevate their game. For the 2010–2011 Season, Etonic is excited to announce the following additional product enhancements which are sure to further improve the performance of our footwear while building on the momentum we’ve created over the past several years.
Simplified Product Range. In this challenging economic environment, less is more. We’ve listened to our valued retail partners and consumers and have streamlined our Footwear Range. This will result in improved inventory availability to support consumer demand while aiding in improving the profitability of our retail partners’ business.
Improved Fit and Feel. We’re pleased to introduce a new last in our E-Basic and E-Sport models. This new last is designed to provide a more “relaxed fit” in the forefoot and vamp areas of the shoe while maintaining our superior fit in the heel. We’ve also upgraded our materials and construction techniques to provide bowlers with footwear that delivers increased comfort, coolness, and support, frame after frame.
Enhanced Flexibility & Slide. The E-Basic and E-Sport models have been upgraded with a new outsole configuration that is designed to improve flexibility while also improving slide. The outsole’s forefoot design incorporates a flex groove across the ball of the foot that mirrors the foot’s natural flex zone. In addition, the heel has been re-designed to reduce friction to ensure a more consistent slide, game after game.
These are just a few of the many improvements you’ll find in our new products for the upcoming season. Please join me now in reviewing our new product offerings. Thanks you in advance for your interest and support in Etonic.
— David Ozio
GM Etonic Bowling Division
SELECTING THE PROPER SLIDE SOLE USING VELCRO® TECHNOLOGY
When choosing the proper slide soles, the goal is to neutralize or balance the
approach conditions with the bowler’s style to find your Perfect Slide™. A slippery
approach (green area on above bar) will require a lower numbered (PS2, PS4 or PS6)
slide sole. A sticky approach (red area on above bar) will require a higher numbered
(PS6, PS8 or PS10) slide sole.
