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Intelligent. American. Achievement.

Etonic champions athletic achievement, combining design intelligence and innovation to produce athletic gear that adheres to the highest standards for the most discerning athletes.

In 1876, the man who inspired the Etonic name, Charles A. Eaton, opened his first shoe factory in Brockton, MA. Over 60 years later, the Charles A. Eaton company ventured into golf shoe manufacturing, where it quickly gained a reputation for leading-edge technology and design. By the 1950s, hundreds of golf professionals were wearing the company's “Tournament of Champions” line. Two decades later, the Eaton Company recognized an opportunity in the running shoe category, and it soon became one of the most trusted and respected brands among diehard runners.

In 1976, the company officially changed its name to Etonic. In the years that followed, Etonic was sold and acquired by several different corporations. Despite changes in ownership, the company never lost sight of its core values, and quietly continued to build upon its rich heritage of product innovations and industry "firsts." From introducing the first golf shoe with GORE-TEX® linings to its breakthrough Stabilizer™ technology, Etonic continued to pioneer new ways to help athletes perform better. To enhance the experience of their chosen sport. And to help them finish one step ahead.

In fact, it was this relentless desire to explore—to innovate—that has driven Etonic throughout the years. Our goal? To link Etonic’s authentic past with its promising future by building great performance product; to reconnect with the loyal customers who have trusted Etonic through the years, and to captivate a whole new generation of athletes and fitness enthusiasts. With this renewed focus, drive, and confidence, Etonic will continue to evolve as an authentic American brand.

The Future

Etonic is committed to advancing the performance, durability and comfort of its footwear, apparel and accessories in every category.

With a 150 year heritage of innovation in golf, running, basketball, tennis and performance walking footwear, Etonic is deep in the development of its next generation of products with a commitment to the highest standards of performance and style.

Now based in New York City, our product teams – product managers, design engineers, bio-mechanics experts, material designers, athletes, and medical professionals – work in collaboration to produce the next generation of Etonic.


Throughout the years Etonic has stayed focused on what really matters to athletes and fitness enthusiasts: Leading-edge technology, enhanced performance and exceptional comfort and fit. Newly developed outsole materials will reduce negative ground impact while providing superior cushioning to the foot. Seamless upper materials have been perfected, offering superior breathability while anatomical, molded heal and ankle padding completes the fit. The next generation of Etonic running is just around the corner. Stay tuned.


Since the 1950’s Etonic golf shoes have been the choice of tour professionals everywhere. Brand ambassadors included, Arnold Palmer, Jack Nicklaus and Phil Mickelson. From the first golf specific last, first Gore-Tex waterproof golf shoe to the first non-cleated golf shoe, Etonic’s company history is a timeline of revolutionary innovations. The next generation of Etonic golf technology will be available in pro-shops worldwide in 2014.

Performance Walking (DrX)

Designed and tested in collaboration with the most advanced bio-motion laboratories, Etonic DRx shoes offer the ultimate in comfort, superior cushioning, support and motion control for health walking and everyday use. The Etonic DRP™ support platform provides perfect motion control and medial support during the entire gait cycle. The new range Etonic DRx performance shoes will propel Etonic forward as the most trusted brand in performance walking.